7 Ways to Rejuvenate Your Dead Blog
There are as many dead blogs on the internet as there are stars in the Milky Way, maybe more. Is your blog one such dormant entity that once throbbed with life? You can have those days back again....
View Article9 Easy Subheading Tricks To Boost Reader Engagement
Why use subheadings? Is it worth spending much time to devise them? The answer to both questions is a resounding yes. A great headline and a catchy, teasing introduction may end up being wasted effort...
View ArticleThe Ultimate Email Marketing Strategy for a Small Business in 7 Steps
Email marketing was already old before social media marketing came of age. It’s a testimony to the efficacy of this mode that this continues to be an important channel for millions of small businesses....
View Article4 Mistakes That Can Harm a Company’s Social Media Campaign
Anyone leading a corporate social media campaign would be wise to heed a few dos and don’ts. Even the most savvy social media maven can at times become confused over the best activities to pursue. Yet...
View Article5 Ways to Build Trust With Your Company’s Online Audience
Trust is undeniably the most valuable aspect in a relationship. A blog orcompany site that’s trusted will receive more visitors, build an audience faster, develop a brand and possibly become more...
View ArticleHow To Master Twitter Marketing to Boost Business Profits
Just as Google is a giant among search engines, so is Twitter among social media marketing sites. According to PCMag.com, Twitter boasts an impressive 974 million users. Even so, many businesses...
View Article12 Simple Strategies for Building Your Mobile-Marketing List
Here is a scenario to consider. Say you sent out a direct mail letter and 95 percent of the people who received it opened it and read it within five minutes. And say that those who responded to the...
View ArticleLocation Based Mobile Marketing WINS for Local Businesses
More than 75% of smartphone users make use of location-based services to gain information about businesses near their location. The exercise includes reviews of businesses, getting directions, calling...
View ArticleMobile Marketing, the Unstoppable Game Changer for Entrepreneurs
Over the past couple of years, mobile marketing has emerged as the game changer for businesses and consumers around the world. Related statistics present an impressive picture and lend credence to the...
View Article5 Rules for Using Push Technology to Your Advantage
If you are not using push technology to your advantage, chances are you’re missing an opportunity to reach your target audience. Email, though not obsolete, is so passé. With spam filters capturing...
View ArticleWhy ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing...
It is no secret that not just any content will succeed in online marketing. ROI is literally, the last metric for evaluating your content-marketing plan. Your content must engage your readers, increase...
View ArticleWhat You Need to Know to Leverage the Future of Digital Marketing
The evidence pointing toward the emergence of consumers making the shift to mobile seems to mount with each passing day. According to data released by Gartner, downloads of mobile apps will increase to...
View Article6 Reasons to Showcase the Human Side of Your Business on Social Media
Showcasing the human side of your business on social media pays, it gets you business and that is why businesses do it. In fact, at a basic level it is simply an extension of the idea that content has...
View ArticleThe Connection Between Your Website Design and Conversion Rates
For any online business, the one single metric that overrides all others in significance is conversion rate. Conversion rates mean business and you need to get a few things right before visitors begin...
View ArticleAre These Factors Breaking Your B2B Content Marketing Budget
Over the past few years, content marketing has been steadily getting an increased share of the B2B marketing budget pie. Why? Because consumers have an appetite for it and marketers have tasted success...
View ArticleGuaranteed Ways to Lose Money with Mobile Marketing
There’s money to be made with mobile marketing. And forward thinking businesses are raking in the dough and registering double-digit growth in customer acquisitions through mobile marketing. But for...
View ArticleMobile Marketing: How to Build Your List Using Simple Marketing Strategies
Here is a scenario to consider. Say you sent out a direct mail letter and 95% of the people who received it opened it and read it within 5 minutes. And say that those who responded to the letter did so...
View ArticleCut the Competition Down to Size with Location Based Mobile Marketing
More than 75% of smartphone users make use of location based services to gain information about businesses near their location. The exercise includes reviews of businesses, getting directions, calling...
View ArticleHow to Get More Retweets and Shares from Your Social Media Content
How to Get More Retweets & Shares According to a Forester Report published by CMO, advertising spending on social media platforms is expected to increase by double digits by 2019. Currently, social...
View ArticleThere Is Still Time to Prepare Your Mobile Marketing Strategy for 2015
Is your brand’s mobile marketing strategy ready for 2015? If not, it is time to begin preparing. According to MarketingProfs, mobile usage in the United States finally surpassed that of desktop use...
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